Wednesday, August 17, 2011


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The Alchemist by Paulo Coelho

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Android most popular OS on the Web, says survey

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Google's $12.5 billion buyout of mobile handset maker Motorola Mobility signals the growing dominance of Android- Google's mobile operating system-even as it increasingly poses a threat to Apple's iPhone in the smartphone category.

Google's Android has emerged as the most popular operating system (OS) among online customers in India during first six months of 2011, said a survey by NM Incite, a Nielsen McKinsey company.

About 45% online consumers discussed the Android OS compared to 32% a year ago while all other systems, including Blackberry, showed a decline in share of buzz. Apple's iOS occupied the second spot, dropping from 31% to 27%.

The survey, findings of which were exclusively shared with TOI, said Samsung was the most popular handset maker on the Android platform followed by HTC, Motorola, LG and Sony Ericsson. Just 5% of consumers talked about Nokia's Symbian OS, probably reflecting the troubled handset maker's depleting dominance in the market.

"Google's Android is dominating conversations on social media sites in India. Our online review shows a shift towards Android-based phones in India over the last year. This trend of is likely to continue," said Farshad Family, MD, Nielsen Media.

The study also said mobile applications for use on a particular OS are the biggest drivers of the conversation for mobile handset operating systems. The study shows that among Android users, 40% of discussions centered on apps while 33% of conversations on the iPhone are focused around its apps and only 30% of discussions around the Symbian OS are related to apps.

The total number of apps available on Android had crossed 250,000 in July this year, said CyberMedia Research.

"Samsung's app store has seen exceptional increase of India-specific apps and this is getting the attention of large number of Indian users. This growing demand is due to Indians increasingly using more apps and smartphones which are Android based," said Ranjit Yadav, country head, Samsung Mobile.

Samsung is targeting almost 40% share of the Indian market by December 2011, almost doubling it from 23% currently.

The interest around brands like Motorola, LG and Sony Ericsson has increased recently, said the survey. Motorola registered the biggest increase as it jumped from 14% to 20% on the chart of most talked about Android-based phones.

"Since 2010 we have been preparing for a strong roadmap for smartphones and have experienced high market acceptance of our Android phones particularly," said Vishal Chopra, business head, LG India. LG's share went up from 15% to 17% on the most discussed brands which use the Android system.

"It will become harder for handset brands that rely on Android to differentiate themselves in a crowded marketplace," said Nielsen's Family. After Monday's Motorola buy, Google said it would continue to license the Android platform to other mobile manufacturers.

Industry observers are now waiting for Apple's response to Google's game-changing move in the smart phone business.
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