Tuesday, September 27, 2011

The Executive MBA for Engineers and Scientists

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The Executive MBA for Engineers and ScientistsJames J. Farley | CRC 2009 | ISBN: 1439800995 | 287 pages | PDF | 3.44 MB

All too often, a simple lack of understanding of fundamental business concepts is enough to prevent capable scientists and engineers from receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and engineers with aspirations of moving up the corporate ladder a keen grasp of business basics is a must.
Presenting concepts in a manner that is easily accessible, The Executive MBA for Engineers and Scientists covers the business principles and applications that today’s technical managers need to know. The book touches upon all the essentials, including marketing, sales, finance, manufacturing, and accounting. It details technical considerations including quality control, technical services, and R & D and highlights how to effectively integrate business concepts with technical considerations. Examples based on the author’s experience working in the pharmaceutical industry and with the Food and Drug Administration illustrate how similar situations can occur in other industries and explain how to solve the problems using the same techniques.
This easy-reading reference not only facilitates the understanding required of today’s technical professional but also pres a time-saving reference for business men and women on the move upward in sales, marketing, and manufacturing who need to expand their knowledge of technical functions. From break-even analysis to technical quality control, this practical guide arms you with the business savvy required to walk into your next meeting with confidence and walk out with an increased sense of accomplishment.
Table of Contents
Part I The ElementsChapter 1 Business: An Overview
Chapter 2 Marketing
Chapter 3 Sales
Chapter 4 Finance
Chapter 5 Break-Even Analysis
Chapter 6 Statistics: A Little Bit, Simply Explained
Chapter 7 Graphs, Charts, and Equations
Chapter 8 Manufacturing
Chapter 9 Accounting
Part II Elements of The Technical AreaChapter 10 Technical Function: Overview
Chapter 11 Quality Control
Chapter 12 Technical Service
Chapter 13 Research and Development
Part III Integrating Business and Technical Are as for ProfitChapter 14 The Corporation as a Unit: An Overview
Chapter 15 Business and Technical Relationships: Symbi os is to Ma x imi z e Profits
Chapter 16 People Skills: How to Get Along with Others (The Mos t Important Chap ter in This Book)
Chapter 17 Current Concepts, Trends, and Tools
Part IV Planning AheadChapter 18 Your Career
Chapter 19 Starting Your Own Business
Chapter 20 … And A Little Bit More

Fundraising for Dummies, 3rd Edition

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Fundraising for Dummies, 3rd EditionJohn Mutz and Katherine Murray | Wiley Publishing 2010 | ISBN: 0470568402 | PDF | 387 Pages | 2.08 MB

The fun and easy way to raise money for your causeFundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law.
  • Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States
  • Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies
  • Covers grassroots online fundraising and how to host big events on a shoestring budget
You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!
Table of Contents
Part I: Putting Your Fundraising Ducks in a Row. Chapter 1: Fundraising in a Changing Economy.
Chapter 2: Identifying the Fruits of Your Fundraising Passion.
Chapter 3: Finding the Right Perspective: Fundraising Issues and Ethics.
Chapter 4: Writing Your Case Statement: Your Agency’s Reason to Be.
Chapter 5: Organizing Your Team: Board Members and Volunteers.
Chapter 6: Creating a Winning Fundraising Plan.
Part II: Finding — and Winning Over — Donors. Chapter 7: Getting the Lowdown on Your Donors.
Chapter 8: Meeting Your Donor.
Chapter 9: Cultivating Major Givers.
Chapter 10: Asking for a Major Gift.
Chapter 11: Writing Winning Grant Proposals.
Part III: Telling Your Story and Building Your Brand. Chapter 12: Connecting for Profi ts: Sharing Your Story by Print, Mail, and Phone.
Chapter 13: Projecting Your Image in the Media.
Chapter 14: Social Networking: What’s the Connection for Your Organization?
Chapter 15: Getting the Most from E-Mail and E-Newsletters.
Chapter 16: Ramping Up Your Web Site.
Chapter 17: Extending Your Brand Online.
Part IV: Engaging Your Givers with the Right Campaigns. Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund.
Chapter 19: Planning a Special Event.
Chapter 20: Building Buildings, Nonbuildings, and Futures: The Capital Campaign.
Chapter 21: Securing Major Gifts, Planned Gifts, and the Challenge Grant.
Chapter 22: Engaging the Corporate Giver.
Chapter 23: Building and Growing Endowments.
Part V: The Part of Tens. Chapter 24: Ten Predictions about Fundraising.
Chapter 25: Ten (Plus One) Great Opening Lines.

E-Banking Management: Issues, Solutions, and Strategies

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E-Banking Management: Issues, Solutions, and StrategiesAuthors: Mahmood Shah, Steve Clarke | Publisher: Information Science Reference 2009 | Pages: 310 | Format: PDF | ISBN: 1605662526 | Size: 3.36 MB

The provision of services on the Internet has expanded the field of e-banking to reach all major banks around the world. E-Banking Management: Issues, Solutions, and Strategies focuses on human, operational, managerial, and strategic organizational issues in e-banking. A cutting-edge reference source written by a collaboration of international experts, this book provides new theoretical constructscurrently underpinning research and practices within the field. In addition, this Premier Reference Source covers significant key elements,relevant perspectives and ideas, and leading theories involving the field of e-banking management.
Table of Contents
Chapter I E-Banking Management: An Introduction
Chapter II Delivery of Retail Banking Services
Chapter III An Overview of E-Banking
Chapter IV E-Banking Technologies
Chapter V A Managerial View of E-Banking
Chapter VI Human Involvement and E-Banking
Chapter VII Problematic Issues in E-Banking Management
Chapter VIII Key to Success: Cases and Practical Solutions
Chapter IX E-Banking Project Management
Chapter X Systems Thinking and Knowledge Management for E-Banking
Chapter XI Strategy Development for E-Banking
Chapter XII E-Banking: A Fuller Picture

Photoshop CS Killer Tips

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Photoshop CS Killer Tips
Scott Kelby and Felix Nelson | New Riders Press | ISBN: 0735713561 | edition 2004 | CHM | 288 Pages | 13.26 MB


OK, why a book of nothing but tips? Because that's where all the really slick, really useful, and really fun stuff is. It's true! If we're looking through a book and we see the word "Tip" we're all immediately drawn to it, because we know we're about to learn something great. Maybe it's an undocumented keyboard shortcut, a hidden inside secret, or just a faster, better way to do something we do every day. The only problem with the tips in these books is, there's never enough of 'em. That is, until now.

Photoshop Album for Dummies

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Photoshop Album for DummiesBarbara Obermeier | Wiley Publishing 2003 | ISBN: 0764542125 | PDF | 386 Pages | 6.43 MB

Includes full-color examples to help make your images picture perfect! Organize your photos and share them as slide shows, e-cards, or personalized gifts
At last, there’s a better way to manage your virtual shoebox full of digital images! Photoshop Album helps you store, sort, and show off your photos in dozens of creative ways. This book gets you started, helps you import and improve your pictures, shows you cool new ways to share them, and much more.
The Dummies Way
  • Explanations in plain English
  • "Get in, get out" information
  • Icons and other navigational aids
  • Tear-out cheat sheet
  • Top ten lists
  • A dash of humor and fun
Table of Contents
Part I: Getting Started with Photoshop Album. Chapter 1: Introducing Album.
Chapter 2: Performing Basic Tasks.
Chapter 3: Working with Resolution, Color Modes, and File Formats.
Part II: Importing, Organizing, and Managing Photos. Chapter 4: Importing Files.
Chapter 5: Organizing, Categorizing, and Cross-Referencing Photos.
Chapter 6: Giving Your Photos a Better Identity.
Chapter 7: Managing Your Photos.
Part III: Finding, Viewing, and Editing Photos. Chapter 8: Locating Your Photos.
Chapter 9: Viewing Your Photos.
Chapter 10: Setting Up Your Editing Environment.
Chapter 11: Making Quick Fixes.
Chapter 12: Extra-Strength Editing.
Part IV: Sharing and Printing Photos. Chapter 13: Spreading Photographic Joy Electronically.
Chapter 14: Getting Your Images on Paper.
Chapter 15: Using Online Services to Share and Print Photos.
Part V: Creating Larger Projects with Photos. Chapter 16: Using the Workspace.
Chapter 17: Creating Projects.
Chapter 18: Taking Creations to the Next Level.
Part VI: The Part of Tens. Chapter 19: Ten Tips for Composing Better Photos.
Chapter 20: Ten Great Digital Camera Accessories.
Chapter 21: Ten Cures for Ten Problems.

Creating Cool Web Sites With HTML, XHTML, And CSS

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Creating Cool Web Sites With HTML, XHTML, And CSSDave Taylor | Wiley Publishing 2004 | ISBN: 0-7645-5738-6 | PDF | 432 Pages | 6.31 MB

  • Walks readers through the process of creating a basic Web site from scratch using HMTL, the basis for billions of Web pages, and then jazzing it up with advanced techniques from the author's award-winning sites
  • This updated edition features new material that shows readers how to attract visitors to a site and keep them there, including new JavaScript examples and coverage of cascading style sheets and XHTML, technologies that make building successful Web sites even easier
  • Also features exciting new tips and tricks for beginning and advanced users, as well as more expanded examples and samples for users to incorporate in their own sites
  • The book moves from basic design and deployment to advanced page layout strategies, showing how to spice up new or existing sites with sound, video, and animation
Part I: Building a Wicked Cool Web PageChapter 1: So What’s All This Web Jazz?
Chapter 2: Building Your First Web Page: HTML Basics
Chapter 3: Presenting Text Attractively
Chapter 4: Moving into the 21st Century with Cascading Style Sheets
Chapter 5: Lists and Special Characters
Chapter 6: Putting the Web in World Wide Web: Adding Pointers and Links
Chapter 7: From Dull to Cool by Adding Graphics
Part II: Rockin’ Page Design StrategiesChapter 8: Tables and Frames
Chapter 9: Forms, User Input, and the Common Gateway Interface
Chapter 10: Advanced Form Design
Chapter 11: Activating Your Pages with JavaScript
Chapter 12: Advanced Cascading Style Sheets
Chapter 13: Site Development with Weblogs
Part III: Expanding Your Page into a Web SiteChapter 14: Web Sites versus Web Pages
Chapter 15: Thinking about Your Visitors and Your Site’s Usability
Chapter 16: Validating Your Pages and Style Sheets
Chapter 17: Building Traffic and Being Found

CSS Cookbook

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By Christopher Schmitt
Publisher : O'Reilly
Pub Date : August 2004
ISBN : 0-596-00576-8
Pages : 272
Size: 4.76 MB

The CSS Cookbook cuts straight through the theory to provide hundreds of useful examples and CSS code recipes you can use immediately to format your web pages. Reflecting CSS2 and including topics that range from basic web typography and page layout to techniques for formatting lists, forms, and tables, the CSS Cookbook is a must-have resource for any web author who has even considered using CSS.

Table of Contents
Chapter 1 : Web Typography
Chapter 2 : Page Elements
Chapter 3 : Links and Navigation
Chapter 4 : Lists
Chapter 5 : Forms
Chapter 6 : Tables
Chapter 7 : Page Layouts
Chapter 8 : Print
Chapter 9 : Hacks and Workarounds
Chapter 10 : Designing with CSS 

Learn HTML and CSS with w3schools 2010

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Learn HTML and CSS with w3schools 2010Authors/Editors: Hege Refsnes, Ståle Refsnes, Kai Jim Refsnes, Jan Egil Refsnes
Wiley Publishing 2010 | ISBN: 9780470611951 | Pages: 234 | Format: PDF | 8.76 MB

W3Schools.com is the number one online education source for beginning Web developers. This book packages W3Schools content in an attractive two-color design that gets beginning Web developers and designers up and running with the core Web development technologies. To-the-point tutorials with clear examples and simple explanations give novices the knowledge they need to get going with confidence.
  • W3Schools is the top Google search result for instruction on HTML, CSS, and other key Web technologies; this book presents W3Schools tutorials in an easy-to-follow format for quick learning
  • Features a thorough reference section for easy review of such items as lists of tags, attributes, and symbols
  • Covers elements and attributes, headings and paragraphs, formatting and styles, links and images, tables, lists, forms, colors, fonts, frames, entities, head and meta, style sheets, style tags, and more
Designed to get beginning Web developers up and running as quickly as possible, Learn HTML and CSS with W3Schools presents a proven, highly focused course of instruction in an easy-to-use format.
Table of Contents
Section I: HTML BasicChapter 1: HTML Getting Started
Chapter 2: HTML Fundamentals
Chapter 3: HTML Elements
Chapter 4: HTML Attributes
Chapter 5: HTML Headings, Rules, & Comments
Chapter 6: HTML Paragraphs
Chapter 7: HTML Text Formatting
Chapter 8: HTML Styles.
Chapter 9: HTML Links
Chapter 10: HTML Images
Chapter 11: HTML Tables
Chapter 12: HTML Lists
Chapter 13: HTML Forms & Input
Chapter 14: HTML Color
Chapter 15: HTML 4.01 Quick List
Section II: HTML/CSS AdvancedChapter 16: HTML Layout
Chapter 17: HTML Frames
Chapter 18: HTML Fonts
Chapter 19: Why Use HTML 4.0?
Chapter 20: HTML CSS Styles
Chapter 21: HTML Character Entities
Chapter 22: HTML Head & Meta Elements
Chapter 23: HTML Uniform Resource Locators
Chapter 24: HTML Scripts
Chapter 25: HTML Standard Attributes
Chapter 26: HTML Event Attributes
Chapter 27: HTML URL Encoding
Chapter 28: Turn Your PC Into a Web Server
Chapter 29: HTML and CSS Summary
Section III: Appendixes

Quantum Thermodynamics

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Authors: Jochen Gemmer, M. Michel, Günter Mahler 
Publisher: Springer; 2nd ed. edition 2009
ISBN-10: 3540705090
Type: PDF
Pages: 332
Size: 3.26 MB


This introductory text treats thermodynamics as an incomplete description of quantum systems with many degrees of freedom. Its main goal is to show that the approach to equilibrium - with equilibrium characterized by maximum ignorance about the open system of interest - neither requires that many particles nor is the precise way of partitioning, relevant for the salient features of equilibrium and equilibration. Furthermore, the text depicts that it is indeed quantum effects that are at work in bringing about thermodynamic behavior of modest-sized open systems, thus making Von Neumann’s concept of entropy appear much more widely useful than sometimes feared, far beyond truly macroscopic systems in equilibrium.

This significantly revised and expanded second edition pays more attention to the growing number of applications, especially non-equilibrium phenomena and thermodynamic processes of the nano-domain. In addition, to improve readability and reduce unneeded technical details, a large portion of this book has been thoroughly rewritten.

Table of Contents:

      Part I Background

      Chapter 1: Introduction
      Chapter 2: Basics of Quantum Mechanics
      Chapter 3: Basics of Thermodynamics and Statistics
      Chapter 4: Brief Review of Pertinent Concepts

      Part II Equilibrium

      Chapter 5: The Program for the Foundation of Thermodynamics
      Chapter 6: Outline of the Present Approach
      Chapter 7: Dynamics and Averages in Hilbert Space
      Chapter 8: Typicality of Observables and States
      Chapter 9: System and Environment
      Chapter 10: The Typical Reduced State of the System
      Chapter 11: Entanglement, Correlations, and Local Entropy
      Chapter 12: Generic Spectra of Large Systems
      Chapter 13: Temperature
      Chapter 14: Pressure and Adiabatic Processes
      Chapter 15: Quantum Mechanical and Classical State Densities
      Chapter 16: Equilibration in Model Systems

      Part III Non-equilibrium

      Chapter 17: Brief Review of Relaxation and Transport Theories
      Chapter 18: Projection Operator Techniques and Hilbert Space Average Method
      Chapter 19: Finite Systems as Thermostats
      Chapter 20: Projective Approach to Dynamical Transport
      Chapter 21: Open System Approach to Transport

      Part IV Applications and Models

      Chapter 22: Purity and Local Entropy in Product Hilbert Space
      Chapter 23: Observability of Intensive Variables
      Chapter 24: Observability of Extensive Variables
      Chapter 25: Quantum Thermodynamic Processes

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